GHIỀN RELAX

The label for Ghiền Relax’s Bồ Kết Bạc Hà Shampoo is designed to stand out and foster an emotional connection with customers in the natural spa industry.

The design concept draws inspiration from the simplicity and purity that symbolize nature. The label features a deep green tone as the primary color, complemented by intricate gold-accented illustrations of bồ kết leaves and mint, evoking a sense of relaxation and luxury.

The design emphasizes minimalism and approachability, reflecting the values of high-quality natural products. Its uniqueness lies in the harmony between tradition (the use of bồ kết as an ingredient) and modernity (luxurious design), creating a distinctive mark in a highly competitive market.

This label design not only captures attention but also evokes a sense of relaxation, enhances brand recall, and builds long-term customer affection.